Technology Impact

Running head: TECHNOLOGY IMPACT Technology regard Paul Weber University of Phoenix attic Yoshimura September 10, 2009 This paper will examine the high society Motorola and how this company has introduced its ware line of engine room into the consumer market. This paper will as tumesce as discuss how new technology has a proved encourage to the company and customers, and customer service available to live and say-so customers. Last, this paper will discuss Motorola compacts with other companies and how this partnership has intensify the customer experience. Motorola has done a masterful antic in introducing new technology into the consumer market through apply exceedingly effective advertising techniques in conjunction with technology mess need, want or desire. Casey Keller, Motorola’s chief merc go byise police officer made the following statement Were non just most form factors, colors, designs, he said. We are woful toward what we would cal l experiences — how are people behaving with our products, what do we expect our products to do for them? What experiences are we delivering to them (Cuneo, 2007). Motorola capitalized on consumer needs and desires, through the use of television, radio set and the internet, Motorola exposed customers to the product line.

Products such(prenominal) as mobile phones and hand held computers, commonly referred to as palm data assistants (PDA). Motorola spends millions per year on advertisements in come in to convey messages of technology, convenience and how these dope be productive tools for unremarkable activ ities. Using the internet is peradventure t! he biggest tool Motorola uses to reach customers. proficient benefits may include Motorola uses techniques such as spam armor which reaches millions of people instantly, but Motorola also uses banner ads on democratic search engines such as Yahoo, Google and Jeeves. Motorola also spends millions of dollars per year on buying advertising floating policy on popular phone line and satellite convey such as ESPN and...If you want to get a intact essay, order it on our website: BestEssayCheap.com

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