Whole Foods Efas Table

safe and sound foods foodstuffs: Complete the EFAS matrix External Strategic Factors rabble Rating Weighted score Opportunities Growth through eruditeness .20 4 .80 Increasing pleasantness of health food manufacturing .20 4.5 .90 Brand image through community sponsored events .15 3.5 .525 Threats Local grocers accession organic food options .15 -3.0 -.45 Large store size deterring in and out consumers .15 -2.0 -.30 Economy troubles: customers switching to lower cost products .15 -2.0 -.30 catch 1.0 5.0 1.175 Summary of Strategic Position: Based on the IFAS and the EFAS we sounding at that Whole Foods has a high private-enterprise(a) strength and they nuclear number 18 competing in a highly attractive industry. Issue realization Based on the Generic strategy Matrix, what is the key strategical question? How can Whole Foods Market inhabit their victor by attracting non-users, (consumers who dont ordinarily purchase essential an d organic products) convince menstruum customers to taint extra and more(prenominal) often, as well as gaining customers from competitors. Strategy look: given their position on the Generic Strategy Matrix, do work competitive position, Whole Foods needs to focus their strategy on commercialise penetration.

Evaluations of Alternatives: Increase the station awareness, image, and loyalty through assorted forms of publicize and public relations. Advantages: Not only promoting the Whole Foods brand that organic foods in general to extend sales of real customers and continue bringing in new customers. Whole Foods already holds a strong position in the market, and b! y transfer magnitude the awareness and demand for organic foods they will inevitably increase their market share and profits. Whole Foods can continue to increase their brand image through their community supporter in the local operation areas to enhance the brand loyalty. Disadvantages: Whole Foods traditionally relies on word of mouth advertising and besides their continuing...If you call for to get a full essay, order it on our website: BestEssayCheap.com

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